Fiat, Beta and Rugine
Holding the fort in customer relations was only one of my jobs at Fiat Motors of North America. But it was a tough one with our problems with Fiats and Lancias.
After 11 years as a freelance writer, in 1978 I was stunned to discover that there were such things as paid holidays and vacations when I checked into the lavish headquarters of Fiat Motors of North America along Importer Row in Montvale, New Jersey. My boss was Claudio Ferrari (no relation), who saw it as his mission to restore the American unit’s cred…
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