Loewy, the Russians and Me
The Cold War was still freezing when Raymond Loewy contracted with the Russians to design a future Moskvitch. Work began with a report to inform the Soviets about the requirements. I wrote it.
What a moment for a former student of industrial design! Almost 20 years had passed since my spell at Brooklyn’s Pratt Institute when I received a call from David Butler, VP of Raymond Loewy/William Snaith, Inc. They needed a Product Profile Report to provide oversight of the Russian car market and the characteristics demanded of an all-new Moskvitch au…
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